How Public Relations can help

Public relations today involve complete analysis and understanding of all the factors that influence peoples' attitudes towards an organization. In today's world it's becoming increasingly harder and competitive to sell ideas with millions of subjects clamoring to intrude upon the consciousness of each individual.

Ideas can only be sold, overtly through hard sell advertising and it will be effective if there previous "posture of receptivity". However, if negative impression exists or there is indifference, then such method of communication will at best be ineffective and at worst increase resistance.

There is always a "threshold of consciousness" that must be reached and passed before an becomes a factor. But again because of so many ideas clamoring to get our on we automatically raise barriers to screen information that would otherwise overwhelm our senses.

Therefore for that one single idea to pass through the individuals' screen of resistance and become a part of his mental reality, a multitude of impressions have to be used, puts have to come from many directions that would cross over and breach the threshold to imbed the very concept itself into his/her reality. The same numbers of are likely to be more effective if they are directed through many channels rather than repeatedly through the same means.

Such channels could be newspapers, radio commentators, television programs, inclusion in motion pictures, word of mouth discussion, club meeting, and other channels. It is no longer likely that successful communications can be confined to a company newspaper, or just advertisements in the local press or any other one or two outlets.

Public relations to be effective must be as versatile and as all encompassing of communications channels as the available resources and talents will permit.

Some of the things that Public Relations can accomplish:

  • Prestige or "favorable image" and its benefits.
  • Detecting and dealing with issues and opportunities.
  • Goodwill of employees or members.
  • Determining the organization's posture in dealing with its publics.
  • Goodwill of the stockholders or constituents.
  • Promotion of products or services.
  • Prevention and solution of labor problems.
  • Fostering the goodwill of communities in which the organizations has units.
  • Overcoming misconceptions and prejudices.
  • Forestalling attacks.
  • Goodwill of dealers and attraction of other dealers.
  • Goodwill of the government.
  • Goodwill of the rest of the industries.
  • Ability to attract the best personnel.
  • Education of the public to the use of a product or service.
  • Education of the public to a point of view.
  • Goodwill of customers or supporters.
  • Investigation of the attitude of various groups toward the company.
  • Formulation and guidance of policies.
  • Directing the course of change.
  • ostering the viability of the society in which the organization functions.