“Swear by your purpose and live by passion. Amidst all perseverance, let your poise speak compassion” – Mahzabin Ferdous a marketer by passion, a brand builder and an engagement strategist, has set an exemplary life embracing these words.
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During 12 years of her working experience turning a blind eye to the comfortable and conventional beginning, Mahzabin chose to excavate her career from scratch to discover and refine the fundamentals. She indulged herself in a creative space even before her graduation by reaching one of the leading agencies of the country only in exchange of experience. Managing leading and crucial portfolios of several MNCS and local brands, she earned the 360 degree dynamics of building a brand from the core.
In no time, she made her entrance to the mobile device industry, with distinctive capacities of managing GTM considering cut-throat competition, marketing innovation, brand management and result-oriented IMC planning & execution, maintaining the appropriate blend of creativity and business.
From her diverse experience, she took in charge to overhaul a financial brand executing the biggest re branding exercise of the country. Besides her charismatic persona, her distinguished proficiencies in Public relations and collaborations introduced extraordinary signature platforms in the country. Today the same NBFI has emerged as a super brand pioneer in innovative digital benchmarks while Mahzabin Ferdous formerly famously known as Next generation digital marketing innovator; ATL, BTL and engagement expert is now a critically acclaimed Brand Builder. She has housed around 20 in total national and global stature accolades at a company level, along with significant extra-curricular and professional awards at an individual level.
Aside to her current role in Concito PR, she is actively involved in creating social and networking platform for the woman, the youth, and the undeserved. She is currently a Trustee at Bangladesh Cancer Aid Trust (BANCAT), CEO at Women Empowerment and Development Organisation (WEDO) and several others.
She acquired her Bachelor of Business Administration degree from North South University; however, her learning has not taken a second pause and urge to acquire knowledge and experience from every sphere of her life.
“A daydreamer and a night thinker, above all a doer, I intend to make the best use of every experience I encounter in life, regardless of the positive or negative connotations of the experience.”